While creating a Google Video campaign,the account manager has selected"brand awareness and reach" as his campaign goal,which automatically uses Target cost-per-million impressions(tCPM)as the bidding strategy.How will this benefit the campaign?
Choose an answer
Tap an option to check your answer.
Correct answer: It will optimize bids to put the campaign's message in front of as many relevant people as possible..
Why this is the answer
By selecting"brand awareness and reach"as the campaign goal and using Target cost-per-million impressions (tCPM)as the bidding strategy,the campaign will benefit as**it will optimize bids to put the campaign's message in front of as many relevant people as possible**.tCP M bidding allows the advertiser to set a target cost for every thousand impressions, ensuring that the message is seen by a wide audience.It's specifically designed to maximize reach,making it suitable for campaigns with brand awareness objectives.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed