While exploring the Social Media Tracker, you find out that your best-performing post on Twitter earned 120 likes, 18 retweets, and 12 replies, while your competitor’s top post got 147 likes and 53 retweets. Your audience is comprised of 9,000 users, and your competitor’s — 12,000 users. Whose post has a higher engagement rate?

The engagement rate is calculated by dividing the total engagements (likes + retweets + replies) by the audience size. For your post: Total engagements = 120 (likes) + 18 (retweets) + 12 (replies) = 150 Engagement rate = 150 / 9,000 = 0.01666... or approximately 1.67% For your competitor's post: Total engagements = 147 (likes) + 53 (retweets) = 200 Engagement rate = 200 / 12,000 = 0.01666... or approximately 1.67% Since both calculations yield the same engagement rate, their posts have equal engagement rates. "They cannot be compared" is incorrect because the necessary data is provided. "Your post" and "Your competitor's post" are incorrect as the calculated rates are identical.