While looking a this campaign's latest search terms report,Manuel notices search queries that don't appear to match his core business are triggering his ads to serve.To make sure that his ads are only serving on relevant searches,what step can Manuel take?

Manuel can add these terms as negative keywords. The purpose of negative keywords in a Google Ads campaign is to exclude search terms from triggering your ads.Whenauser's search query contains a term that's added as a negative keyword,youradwon't be shown for that query.By analyzing the search terms report and identifying irrelevant queries that triggered his ads,Manuel can pro actively add these terms as negative keywords.This will ensure that his budget is not wasted on non-relevant clicks,improving the overall efficiency of his campaign. This practice is especially useful to refine and optimize the targeting of ads,ensuring they appear for searches that align with the core business or campaign objective.