While looking at his campaign's latest search terms report, Manuel notices search queries that don't appear to match his core business are triggering his ads to serve. To make sure that his ads are only serving on relevant searches, what step can Manuel take?

The search terms report is used to identify queries that triggered ads but are not relevant to the business. Google Ads recommends adding those irrelevant queries as negative keywords so the ads stop showing for searches that do not match the products or services offered. This improves targeting by filtering out unwanted search intent instead of changing bidding or audience settings. It is the direct control for preventing future ad serving on those irrelevant searches