While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.)

Humans excel at strategic decision-making because they can understand nuanced market conditions, anticipate future trends, and set long-term goals that require abstract thought and judgment, which machines currently lack. Similarly, creativity is a uniquely human trait. Marketers leverage creativity to develop innovative campaign concepts, compelling ad copy, and engaging visuals that resonate emotionally with audiences, something machines can only mimic based on existing data, not originate. Machines, however, are superior at monotonous tasks and handling large amounts of data, performing these with speed and accuracy far beyond human capabilities.