While Performance Max uses machine learning models to optimise many features, which three features will you still need to add manually? Choose two.
Choose an answer
Tap an option to check your answer.
Correct answer: budget, ad creatives.
Why this is the answer
Performance Max leverages machine learning for automated bidding, ad placements, and creative combinations. However, you still need to manually provide the campaign's budget, as this defines your spending limit. Additionally, you must manually upload your ad creatives (images, videos, headlines, descriptions). While Performance Max will combine these creatives into various ad formats, it cannot generate the core creative assets themselves. Bids and ad placements are largely automated by the system to achieve your campaign goals.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed