While viewing reports, Tobias notices that email open rates have improved, with the most engaged subscribers coming from digital ads. In what order would Tobias complete the following steps when using the lookalike audience finder to help Drew target people who aren’t in his audience? (Drag into the correct order.)

To effectively use the lookalike audience finder, Tobias should first identify and segment his most engaged subscribers. This involves either putting them directly into a segment or applying a tag that can then be used to create a segment. Once the engaged audience is clearly defined, Tobias can proceed to create a new campaign, specifically choosing a digital ad campaign type. Finally, when configuring the targeting options for the lookalike audience, he will select the previously created segment of engaged subscribers. This sequence ensures that the lookalike audience is built upon the most valuable and active portion of his existing audience, maximizing the potential for reaching new, similar individuals.