While working with your a th leisure client,you learn that they want to know what yoga pants are driving the most sales.What would you setup in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

To obtain more detailed information about the conversions driven by specific yoga pants in the Floodlight column of Search Ads 360 for your a th leisure client,you should setup custom metrics.Custom metrics allow advertisers to define and measure unique performance indicators that align with their specific business goals.By configuring custom metrics within the Floodlight column,yourclient can gain insights tailored to their needs,such as tracking the sales and performance metrics associated with different yoga pants.This customization ensures a more nuanced understanding of which products contribute most significantly to conversions,empowering your client to make informed decisions and optimize their advertising strategy,especially in preparation for the upcoming holiday shopping season.