Who is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?

The "owner" of the process, as assigned by the agency leadership team, is responsible for continuous improvement. This individual or small team is tasked with analyzing retrospective feedback, identifying areas for improvement, and implementing changes to optimize the GDD process. This ensures accountability and consistent evolution of the agency's methodology. The pod members or strategists who last used the process are not solely responsible, as their focus is typically on client delivery rather than process optimization across the agency. While the agency owner ultimately supports process improvement, they typically delegate the hands-on responsibility to a designated process owner.