Why do people link to you?
Choose an answer
Tap an option to check your answer.
Correct answer: Because helping their site users by linking to great content increases those users’ affinity for their business.
Why this is the answer
People link to external content primarily to provide value to their own audience. By linking to high-quality, relevant resources, a website enhances the user experience, making its own content more comprehensive and trustworthy. This act of helpfulness can increase user satisfaction and loyalty, strengthening their affinity for the linking business. While some links are paid or for reciprocal benefits, the fundamental driver for most organic links is to improve the user's journey and provide additional information or context. Google does not inherently rank sites that link out higher; rather, it values links that are natural and editorially given.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed