Why do you need impact projections?

Impact projections are crucial for prioritizing projects because they quantify the potential benefits (e.g., increased traffic, conversions, revenue) of different SEO initiatives. By estimating the impact of each project, you can allocate resources effectively to those with the highest expected return on investment (ROI) or strategic value. This ensures that your efforts are focused on the most impactful work, optimizing your team's productivity and overall SEO performance. While impact projections do involve assumptions, their primary purpose isn't just to know those assumptions, but to use them for strategic decision-making. Similarly, convincing leadership is a secondary benefit; the core reason for projections is internal prioritization and resource allocation.