Why do you upload reference files during the case study creation process in Content Hub?
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Correct answer: It enriches your case study by adding substantiated context to enhance the narrative..
Why this is the answer
Reference files give Creative Agent more reliable inputs before generating content. In Amazon Ads workflows, AI creative tools can use product, brand, and audience information to shape relevant creative output. Supporting files help the content stay aligned with approved claims, proof points, and brand context. This improves the quality of the case study draft without removing the need for review.
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