Why do you use incognito mode when searching for targets?

Using incognito mode helps un-personalize search results by preventing your browser history, cookies, and cached data from influencing what Google shows you. This provides a more neutral view of search rankings, closer to what a first-time visitor or a user without a specific search history might see. This is crucial when researching potential backlink targets because personalized results could hide relevant opportunities or artificially inflate the visibility of sites you've previously visited. While privacy is a general benefit of incognito mode, the primary reason for using it in this context is to get an unbiased perspective on SERPs. Google's awareness of backlink building is not directly impacted by incognito mode, and "nobody likes to be tracked" is a general statement, not the specific practical reason for this SEO task.