Why is a demand-led strategy specifically critical when using AI Max or Performance Max?
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Correct answer: It makes sure campaigns have sufficient budget to capture expanded reach driven by AI..
Why this is the answer
A demand-led strategy is crucial for AI Max and Performance Max because these campaigns are designed to find new conversion opportunities across Google's extensive network. AI-driven campaigns leverage machine learning to identify and target a broader audience than traditional campaigns. If a campaign has an insufficient budget, it won't be able to capitalize on this expanded reach and the additional conversions the AI identifies. The other options are incorrect: AI Max and Performance Max thrive on auction-time signals, responsive search ads are a core component, and these campaigns are not limited to exact match keywords; they explore a wide range of queries.
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