Why is it beneficial to include a call-to-action (CTA) in your Promoted Post?

Including a call-to-action (CTA) in your Promoted Post is beneficial because it inspires behavior by providing a clear direction for users to take. A well-crafted CTA tells the audience exactly what you want them to do next, such as "Shop Now," "Learn More," or "Sign Up." This guidance removes ambiguity and increases the likelihood of users engaging with your ad beyond just viewing it. A CTA does not guarantee higher CTR (Click-Through Rate), as CTR depends on many factors including ad relevance and creative quality. While top redditors might see your ad, a CTA itself doesn't specifically target them; rather, it guides anyone who sees the ad. Finally, a CTA has no relation to your Reddit account team or billing processes.