Why is it ideal to choose trending, untapped topics for PR campaigns? Choose two answers.

Choosing trending, untapped topics for PR campaigns offers significant advantages. Firstly, it makes it more difficult for competitors to use the same idea because you are establishing a unique angle or perspective before others. This creates a competitive barrier and allows your brand to stand out. Secondly, you become one of the first sources of data on a given topic. This positions your brand as a thought leader and an authority, leading to increased media coverage, backlinks, and organic search visibility as others reference your original insights. "It makes your campaign easier to create" is incorrect because new topics often require more research and effort. "It’s more exciting for your team to work on trending topics" is a subjective benefit and not a primary strategic advantage for the campaign's success.