Why is it important that both marketing and sales are aligned when it comes to ABM? Select two.

In Account-Based Marketing (ABM), alignment between marketing and sales is crucial because they share the same ultimate goal: driving revenue from high-value accounts. Both teams must focus on targeting the right people within these accounts to ensure a cohesive and effective strategy. Marketing identifies and engages target accounts, while sales converts them. This shared focus prevents wasted effort and ensures that all activities contribute to the common objective. "Because they should both focus mainly on converting" is incorrect because while conversion is a sales-specific primary goal, marketing's role is often broader, focusing on engagement and nurturing before conversion. "Because they should collaborate in defining the attributes that constitute a target account and the efforts to get them" is a true statement about ABM alignment but is a method of alignment, not the fundamental reason for it.