Why is it important to sell Growth-Driven Design differently?

The correct answer emphasizes the fundamental shift in mindset required for Growth-Driven Design (GDD). GDD moves away from the traditional "launch and leave" website development model to a continuous improvement process. If a prospect doesn't understand and embrace this iterative, data-driven approach, they won't be a good fit for GDD, as they'll likely expect a fixed-scope project with a definitive end. Incorrect options: Shorter timelines are not a defining characteristic of GDD; in fact, the continuous nature means the project never truly "ends." While GDD benefits from cross-departmental input, it doesn't strictly require all department heads to be involved in initial discussions more than traditional design. While understanding users is crucial for GDD, conducting extensive user experience research pre-sale is generally not feasible or a standard requirement for selling the service itself.