Why is keyword research considered the “most important” part of SEO? Choose two answers.

Keyword research is foundational because it directly influences almost every subsequent SEO activity, from content creation and on-page optimization to technical SEO and link building. Understanding the keywords your audience uses helps you tailor your website's content and structure to meet their search intent, making your site more relevant and visible. Additionally, keyword research provides invaluable insights into your target audience's needs, questions, and pain points. By analyzing the terms they search for, you can better understand their motivations and develop content and products that truly resonate with them. "Keywords can help you find an exact match domain" is incorrect because exact match domains (EMDs) are no longer a significant ranking factor and are often discouraged. "Keywords are what you use in the “meta keywords” tag" is incorrect because the meta keywords tag has been largely deprecated by search engines and holds no SEO value.