Why is the Microsoft Audience Network brand safe? Select all that apply.
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Correct answer: All ads follow strict Microsoft editorial guidelines., Integral Ad Science (IAS) protection is layered on., There is full site transparency and opt-out functionality..
Why this is the answer
The Microsoft Audience Network ensures brand safety through several mechanisms. All ads are subject to strict Microsoft editorial guidelines, which filter out inappropriate content before it can be displayed. Additionally, Integral Ad Science (IAS) protection is layered on, providing third-party verification and further safeguarding against brand-unsafe environments. Finally, the network offers full site transparency and opt-out functionality, allowing advertisers to see where their ads will appear and exclude specific sites if desired. Ads serving alongside user-generated content is generally considered a higher risk for brand safety, not a protective measure, as such content can be unpredictable and difficult to moderate effectively.
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