Why should I connect Google Analytics to Backlink Audit?

Connecting Google Analytics to Backlink Audit allows Semrush to access your website's traffic data. This is crucial because it enables the tool to consider the actual traffic a backlink generates when calculating its toxic score. A backlink from a low-traffic or irrelevant site might be deemed more toxic if it doesn't contribute to your site's organic traffic. Without this connection, the toxic score relies solely on other metrics, potentially overestimating or underestimating the true risk. The other options are incorrect: while traffic is considered, it's specifically for the toxic score calculation, not just general consideration. It doesn't increase the number of backlinks in the system, nor does it directly grant the ability to disavow (that's a separate Google Search Console function).