Why should you add a clippable coupon to your product when launching?

Adding a clippable coupon to your product listing can significantly increase your click-through rate (CTR) because it makes your offer more attractive and visible to potential customers browsing search results or product pages. This enhanced visibility and perceived value can entice more users to click on your listing. Once on your product page, the immediate discount offered by the coupon can act as a strong incentive, encouraging customers to complete a purchase, thereby improving your conversion rate. While coupons can indirectly affect organic ranking by increasing sales velocity, they don't directly improve ranking. Amazon does not typically share the cost of seller-funded coupons. While coupons are free for customers, they are a cost to the seller.