Why would the number of store listing acquisitions for your app be less than the total number of installs in the store analysis report?
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Correct answer: Some users installed the app from a source other than the Google Play store..
Why this is the answer
Store listing acquisitions measure conversions tied to users who visit the app’s store listing. The Store analysis page focuses on Play listing performance rather than every install recorded for the app. Installs that occur without a qualifying store listing visit are not counted in this metric. This can make store listing acquisitions lower than total installs.
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