With CPC bidding, which bid will be used if a keyword has a separate bid set to its ad group?
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Correct answer: The keyword bid.
Why this is the answer
When a keyword has a specific bid set, that keyword-level bid will always override any ad group-level bid. This allows for granular control, enabling advertisers to prioritize certain keywords within an ad group by allocating more or less budget to them directly. The ad group bid acts as a default for keywords within that ad group that do not have their own individual bid specified. It's not an average because the system prioritizes the most specific instruction given.
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