With CPM bidding, you pay:
Choose an answer
Tap an option to check your answer.
Correct answer: Per 1000 impressions.
Why this is the answer
CPM stands for "Cost Per Mille," where "Mille" is Latin for thousands. Therefore, with CPM bidding, you pay for every 1000 impressions your ad receives. This bidding strategy is primarily used for branding campaigns where the goal is to maximize ad visibility and awareness, rather than direct actions like clicks or sales. "Per click" describes CPC (Cost Per Click) bidding, where you pay each time someone clicks on your ad. "Per sale" describes CPA (Cost Per Acquisition) or CPS (Cost Per Sale) bidding, where you pay only when your ad leads to a conversion or sale. These are different bidding models with distinct objectives.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed