With the introduction of a new clothing line in a store, the store's marketing manager wants to promote online purchases of this new line. What campaign goal should the marketing manager select to achieve this goal?
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Correct answer: Sales.
Why this is the answer
Selecting the Sales objective aligns the campaign with purchase-focused outcomes rather than visits, visibility, or contact actions. Google Ads defines campaign objectives as the main result the campaign should achieve and uses that choice to guide campaign settings. For a new clothing line being promoted for online purchases, Sales is the objective that best matches completed transaction intent. This choice helps keep campaign setup focused on revenue-driving actions instead of broader engagement goals. Google Help+1
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