Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

The two main benefits of using Owly links in Hootsuite Composer are their trackability and character reduction. Owly links are Hootsuite's URL shortener, allowing you to track click data, such as the number of clicks, geographic location, and referral sources, which is crucial for analyzing content performance. Additionally, shortened Owly links consume fewer characters than original URLs, which is particularly valuable on platforms with character limits, like Twitter, enabling you to include more text in your posts. Owly links do not provide higher resolution previews, are not prioritized by social networks, and are not inherently perceived as more trustworthy than regular URLs; their primary advantages are analytics and character efficiency.