Would “Shop now” or “Click here” be a compliant CTA? Take a moment to think about why you’ve selected that answer.

Shop now" is a compliant call to action (CTA) because it clearly and accurately describes the action a user will take, which is to shop for products. This transparency is crucial for maintaining a positive user experience and adhering to advertising guidelines. "Click here" is not compliant because it is vague and does not inform the user about the destination or purpose of the click. Compliant CTAs must provide clear expectations about what will happen after the user interacts with them. Vague CTAs can lead to user frustration and are often flagged in advertising platforms for poor user experience.