X (Twitter) Certification Exam Answers
Verified answers and clear explanations for every X (Twitter) certification exam. Browse by exam below, or practice the full set on ExamRoll.io.
Get Started On Twitter Badge All exam questions
- A _______ is a message sent directly from one Twitter account to another.
- A _______ is a topic or hashtag algorithmic ally determined to be one of the most popular topics on Twitter at any given moment.
- A _______ is a topic or hashtag algorithmically determined to be one of the most popular topics on Twitter at any given moment.
- ________ are a great way to drive engagement and learn more about what your followers like.
- ________ are a great way to tell longer-form, curated stories on Twitter.
- _________ are Tweets paid for by our advertisers.
- Creating _________ are key in guiding you on how to plan and create relevant content.
- _________ displays a stream of Tweets from accounts and Topics you've chosen to follow on Twitter.
- Following ________ are a great way to stay on top of the conversations related to the subjects you care about most.
- How can you ensure your parody account is in compliance with Twitter's policies? (select two)
- How many characters can be used in your display name?
- How many characters can be used in your display name? What tool allows you to create real-time audio conversations with other people on Twitter?
- How many characters can be used in your Twitter Bio? How many characters can be used in a Tweet? True or False. On Twitter, the word 'Tweet' can be used as a verb or a noun.
- If your account is compromised, one of the first things you should do is…
- _________ is a unique feature of Twitter's desktop experience. Here you'll find the latest Tweets and stories that are trending on Twitter.
- _________ is a unique place within the Twitter UI that gives you instant access to topics and conversations that are popular amongst people on Twitter worldwide.
- _________ should be an ever-changing billboard showcasing what’s new with your brand or organization.
- Tapping this icon allows you to change the content of your Home Timeline. You can choose to show the latest Tweets from the people and topics you follow or Top Tweets curated by us.
- The Twitter Rules are centered around three primary areas:
- This dashboard features high-level statistics and is a gallery of your greatest hits.
- True or False. If we take account against your account, you can appeal the decision through our Twitter Help Center.
- True or False. In addition to signing up with your email address, you can also use your phone number when creating your Twitter account.
- True or False. On Twitter, the word 'Tweet' can be used as a verb or a noun.
- True or False. People are allowed to create parody, newsfeed, commentary, and fan accounts on Twitter provided that the accounts follow certain requirements.
- True or False. You can grant different levels of permissions to multiple users, who will be able to access your Twitter Ads account while logged into their own personal handle.
- True or False. You can promote or encourage suicide or self-harm on Twitter as long as you disable replies.
- True or False. You may not threaten violence against an individual or a group of people. We also prohibit the glorification of violence.
- We believe the majority—if not all—of your content should be capped at _____.
- What are some good things to highlight in your pinned Tweet? (select three)
- What are some of the most basic ways to interact with content on Twitter? (select three)
- What are the main ways to track your success on Twitter? (select three)
- What are the recommended dimensions for your Twitter profile picture?
- What are the three types of content we recommend you create when trying to connect with cultural moments on Twitter? (select three)
- What are the types of enforcement that may be used if someone violates the Twitter rules? (select three)
- What are three things you can do to esnure your account stays secure? (select three)
- What are three ways you can improve your Twitter bio? (select three)
- What does TAD stand for?
- What feature allows you to tailor search results to specific date ranges, people, and more?
- What three things are essential to building a solid Twitter content strategy? (select three)
- What tool gives you the power to decide who can reply to your Tweets.
- What type of content allows you to record an audio message and share it with your followers?
- When creating video content, where should you place your logo?
- When logged in to twitter.com or via our mobile app, you can access on-the-spot analytics by finding and tapping on the ________
- When searching Twitter, how would you see the most recent content related to your search term(s) that people have shared on Twitter.
- When using Conversation Settings, what are the options you have for controlling who can reply to your Tweets? (select three)
- When writing your Tweets, you should consider… (choose three)
- When you see a questionable Tweet in your timeline, how can you take action? (select four)
- Where should you go for the most up-to-date statistics on the actions we're taking on Twitter?
- You may not use Twitter’s services for the purpose of manipulating or interfering in elections or other civic processes. This includes posting or sharing content that may suppress participation or mislead people about when, where, or how to participate in a civic process.
Twitter Ads Manager Fundamentals All exam questions
Twitter Cross-Border Advertising Badge All exam questions
Twitter FlightSchool exams bundle ENG All exam questions
- 47%of sales performance can be attributed to______________
- A distinct brand voice allows your brand to:(select all that apply)
- A_______is a message sent directly from one Twitter account to another.
- A Lifetime Value(LTV)formula is based on which two factors?
- A successful connect strategy contains(select three):
- According to Twitter's visual guideline,what should you put at the top left corner of an Amplify Video Ad?
- Advertisers should consider First View when they want to:(Select all that apply.)
- AKan tar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be:
- ___________allow you to further define your App Activity Custom Audience based on the frequency and rec en cy of user actions.
- Among the case studies were viewed,what brand challenged Twitter users to an interactive“scrollrace?”:
- API Marketing Partners assist with the following goals:(select all that apply)
- AppRe-engagement campaigns help you:(select all that apply)
- AppRe-engagement campaigns target your________to drive even more conversions and loyalty.
- _________are clickable images or videos that drive users directly to your website.
- _________are created automatically when you link your app events with Twitter through your mobile measurement provider.
- _________are Tweets paid for by our advertisers.
- ________area great way to drive engagement and learn more about what your followers like.
- Awardshows,music festivals,and sporting events are all examples of which type of connect opportunity?
- Conversion tracking for websites allows you to track:
- Creating_________are key in guiding you on how to plan and create relevant content.
- Creating several conversion events of the same conversion type can lead to:
- During the mobile measurement process,which of the following happens last?
- Each Promoted Trend is made up of which three components?(Select three.)
- First View campaigns can only be purchased through_____.
- Following________area great way to stay on top of the conversations related to the subjects you care about most.
- For apps to collate,organize,and standardize their data and deliver uniform metrics,you must integrate with a________________.
- For more customized research or analysis that gives you a deeper understanding of how Twitter users really think and feel,consider working with:
- For video Tweet content,match the questions to the ad component:
- For Website clicks campaigns,better performance is seen when the__________ is used for targeting.
- ForAppRe-engagement campaigns,were commend targeting:
- Go big on branding and be laser focused are 2 examples of______________
- hi ch budgets can be set?(Select all that apply)
- Holiday seasons,International Women'sDay,and Valentine'sDayareall examples of what type of connect opportunity?
- Home Dashboard provides you with a_____day summary of your progress
- How can influence rs help your campaign align with what's happening in our culture?(Select all that apply)
- How can you ensure your parody account is in compliance with Twitter's policies?(selecttwo)
- How do Twitter’s takeover products help you achieve a successful launch?
- How do you apply particular metrics in Twitter Ad Manager that aren'tthe standard default options?
- How do you calculate Click-Through Rate(CTR)?
- How do you know if your Twitter Pixel is implemented correctly?
- How do you workout the cost per site visit with site visits optimization?
- How many characters can be used in a Tweet?
- How many characters can be used in your Twitter Bio?
- How many swi p able images or videos can you include in a Carousel Ad?
- Howisanad's quality score determined?
- If your account is compromised,one of the first things you should do is…
- If your company wants to promote new running shoes with famous athletes,they should choose:
- Ifyou’re launching a new brandon Twitter,which metrics should you measure to judge your success?(select three)
- Ifyoupre-produce assets based on what you know will happen and publish them when the moment unfolds so they"feel"real-time,you are creating:
- In a Video Ad with App Button,what can people see at the bottom of the video ad?Select all that apply.
- In Activision’scasestudy,the backbone of their successful War zone campaign was:
- In measurement terms,what is the definition of impressions?
- In our case study,noname’s brand voice stands out because of its:
- In our case study,noname’s Twitter handle isn’t atypical marketing channel primarily because it is a destination for:
- In the case study provided in this course,how did CVS Health partner with Web MD to promote health-consciousness on Twitter?(Select all that apply)
- In the case study provided in this course,howdid@Gonna Need Milk connect with sports fans and reposition milk as an ideal recovery drink for athletes on Twitter? (Select all that apply)
- In the creative case study provided in this course,howdid@Cheesy Vel ve eta build positive brand associations with Twitter'sVideoAds?
- In the creative case study provided in this course,howdid@Heinz Tweets leverage Twitter's Video Ads to promote their no sugar added ketchup?
- In the creative case study provided in this course,howdid@Special K leverage Twitter's Video Ads and Tweet Copies to promote their brand?(Select all that apply)
- In-Stream Video Ads are:
- In-Stream Video Ads help advertisers to:(Selecttwo.)
- In-Stream Video Sponsorships can be most effective for brands who:(Select three.)
- Ingeneral,how long should your Video Ads be on Twitter?
- _______________is a single code snippet placed across your entire website to track multiple site actions or conversions.
- _________is a unique feature of Twitter's desktop experience.Hereyou'llfindthe latest Tweets and stories that are trending on Twitter.
- _________is a unique place within the Twitter UI that gives you instant access to topics and conversations that are popular amongst people on Twitter worldwide.
- _________is critical to performance-focused advertisers because they need to prove their advertising drives results.
- ________isapremium,single-day,“mass awareness”ad package of Twitter’s most valuable video impressions.
- Launch Leaders invest heavily leading up to their launch,spending on average upto___%of their total budget between the Tease+Reveal stages.
- Launches typically fall into the following categories:(select all that apply)
- Leading brands are more likely to evoke an emotional response in their audiences by a factor of:
- _________lets you run your ads across Managed Publisher Mo Pub inventory for premium apps.
- Match the best practices for good creative to the statements.
- Match the following attribution types to their correct definition.
- Match the following combined takeover products to their potential impacts.
- Match the sponsorship purchase methods to the descriptions.
- ______________maximizes your success by serving content before,during,and after your launch day.
- Most advertisers give click-through attribution credit;only some of them give:
- On the Dashboard,which tab do you use to create your ads content?
- On which page are you able to customise your Twitter Audience Platform(TAP) settings?
- Onaverage,how many people abandon an app after just one session?
- Onceyou’ve setup a website tag,reporting for website conversion tracking is available in the_____________within Twitter Ads Manager.
- People on Twitter are often the first to try,buy,and…
- People on Twitter are…(select three)
- Performance advertisers care about:
- _______________refers to when someone on Twitter sees your Promoted Tweet and does not engage with it,but later visits your website and converts.
- Results for Aggregated Measurement for performance campaigns can vary,but what percentage increase in attributable page view conversions was seen when reporting in this way?
- Say your business wanted to drive conversation about an upcoming event,which campaign objective would you choose?
- Setting up mobile app conversion tracking with one of our partners allows you to: (select all that apply)
- Since2012,the amount of time spent browsing the internet on a mobile device has increased by over
- Social video content should be designed for…
- Suppose a user views three adverts on three different platforms before taking action on your website.How many platforms can claim the conversion?
- Tapping this icon allows you to change the content of your Home Timeline.You can choose to show the latest Tweets from the people and topics you follow or Top Tweets curate d by us.
- The allowable period between when someone viewed or clicked your ad and took action is called the:
- The attitudes,tone,and substance of your brand’s content should be:
- The best time to bring the in-house audience insight team into a campaign is:
- The default filters in the Ads Manager are....?(Select three)
- The number one reason people come to Twitter is:
- The Tweet Activity Dashboard(TAD)can show you details of how many times peoplehave....?(Select all that apply)
- The Twitter Rules are centered around three primary areas:
- The ways to connect on Twitter include(Select three):
- There are two main ways performance advertisers measure on Twitter:(select two)
- This dashboard features high-level statistics and is a gallery of your greatest hits.
- To build cultural relevance for your brand,your messaging should be based on a combination of(select three):
- To drive awareness for your launch campaign,your f lighting should be atleast ___________long.
- To measure the ROI of your campaigns and understand how much a user has spent on your website,which event type should you use?
- To setup a Mobile App Promotion campaign,you will need to:
- To use the partner-provided Campaign Manager 360(CM360)to measure results, youneedto:
- Twitter has a direct integration with which partner-provided measurement tool?
- Twitter Pixel is made up of which two parts?
- Twitter Polls are best used when brands want to______.(Selecttwo.)
- Twitter's#Blue Brush team can help when_____.(Select three.)
- Twitter'sAppRe-engagement ads focus on:
- TwitterIn-Stream Video Ads:(Selecttwo.)
- Usinga___________enables you to track user conversions and tie them back to ad campaigns on Twitter.
- Video ads on Twitter feel more relevant and less intrusive because:
- Video is a highly impact fula d type.Which of these tips is not one of our tips for video creatives?
- We believe the majority—ifnotall—of your content should be capped at_____.
- What ad format allows you to showcase multiple products or promotions in a series of swipe able images or videos?
- What ad goals can you select for website traffic campaigns?(Select all that apply)
- What allows you to measure site visits without using cookies?
- What are custom metrics?
- What are mobile tailored audiences?
- What are some good things to highlight in your pinned Tweet?(select three)
- What are some of the most basic ways to interact with content on Twitter?(select three)
- What are some of the occassions togo live on Twitter?(Select all that apply)
- What are the benefits of frequency caps?
- What are the benefits of having different ad groups in your ad campaign?
- What are the essential elements of effective brand voices?(select three)
- What are the five types of launch categories on Twitter?
- What are the five types of launches we identify on Twitter?
- What are the key themes of conversation?"is a question that helps define which of the following elements of a unique message's construction?
- What are the locations where you might see a Promoted Video served?
- What are the main components of the marketing funnel?(select all that apply)
- What are the main ways to track your success on Twitter?(select three)
- What are the recommended dimensions for your Twitter profile picture?
- What are the three bidding options available when creating a Website Clicks campaign in Ads Manager?(select three)
- What are the three key factors to maximizing the effectiveness of your video ads onTwitter?
- What are the three key services provided by Twitter ArtHouse?(Choose all that apply)
- What are the three levels of your campaign structure?
- What are the three phases of the connect f lighting strategy?(select three)
- What are the three purchasing options for an In-Stream Video Ad?
- What are the three simple rules of creative best practices?
- What are the three stages of Reporting Overview?
- What are the three steps for success in cross-border advertising?
- What are the three types of content were commend you create when trying to connect with cultural moments on Twitter?(select three)
- What are the two elements that makeup the Twitter Pixel?
- What are the two key use cases for when brands should always activate on Twitter?(selecttwo)
- What are the two options for verifying your website tag?(selecttwo)
- What are the two things you must do before creating an App Installs campaign? (selecttwo)
- What are the two types of attribution windows you can set for your campaign? (selecttwo)
- What are the two types of Twitter Website Tags?(selecttwo)
- What are the two ways you can buy an App Installs campaign on Twitter?(select two)
- What are the types of enforcement that maybe used if someone violates the Twitter rules?(select three)
- What are the website actions you can track using conversion tracking?
- What are three things you can do to esn urey our account stays secure?(select three)
- What are three ways you can improve your Twitter bio?(select three)
- What are Twitter's current performance advertising solutions?(select all that apply)
- What bidding strategy do Website Clicks campaigns use?
- What could happen if your bid is not competitive relative to other advertisers?
- What demographic metrics can you adjust when setting up a campaign?(Select all that apply)
- What determines an ad's quality score?
- What did Bain identify as a significant different i at or for brands that had successful launch campaigns?
- What do we mean when we say“connect”onTwitter?
- What does A MM stand for?
- What does M ACT stand for?
- What does TAD stand for?
- What does the ABC of best practices describe?
- What does the Audience estimator do?
- What does the tip,thethreeR's,stand for when creating strong,eye-catching creatives?
- What feature can you use to help you discover and reach audiences on Twitter that are most likely to install?
- What is a common benefit of campaigns that convey a sense of urgency,suchas seasonal or one-time promotions?
- What is a Conversational Video Ad?
- What is a tracking software development kit(SDK)?
- What is a Video Website Card?
- What is an app install ad?
- What is attribution?
- What is aTwitter Pixel?
- What is Marketing Mix Modeling?
- What is media innovation?
- What is on the bottom left of an Amp if y Pre-rollvideo?
- What is one of the reasons brands are choosing togo live on Twitter?
- What is one way you can verify your Twitter Pixel?
- What is Site Visits Optimization?
- What is the aim of a nap pre-engagement ad campaign?
- What is the best tool for driving sales that is directly within your control?
- What is the definition of click-through attribution?
- What is the lead time for a#Blue Brush project?
- What is the maximum frequency that each logged-in user can seeyour Timeline Takeover ad per day?
- What is the maximum number of characters you can include in your Trend Hashtag?
- What is the maximum number of publisher handles you can exclude for each standard category selected?
- What is the minimum number of ad formats you should use to maximize your success?
- What is the technical term for“an allowable period between the moment someone viewed or clicked on your ad and the moment they took action,inwhichan advertiser believes there was a causal relationship”?
- What is viewer's third impression of Trend Takeover+?
- What makes influential people on Twitter different from those on other platforms?
- What measurement method allows you to see lost attribution caused by the App Tracking Transparency Framework(ATT)?
- What paperwork do you need for an influence r campaign on Twitter?
- What percentage of a consumer's purchase decision is driven by their perception ofabrand's cultural relevance?
- What percentage of marketers report missing their launch KP Is?
- What percentage of people access Twitter via mobile?
- What percentage of sales can be directly attributed to creative?
- What percentage of users rate Twitter“good”or“great”for brand interaction?
- What should appear on ad app buttons?
- What should you do if your conversion events aren't showing as tracking?
- What three things are essential to building a solid Twitter content strategy? (select three)
- What tool allows you to create real-time audio conversations with other people on Twitter?
- What tool gives you the power to decide who can reply to your Tweets.
- What type of bid is the recommended best practice for most campaigns?
- What types of events are brands choosing to highlight when going live on Twitter?(Select all that apply.)
- What types of Twitter publisher content can you run your Amplify Sponsorship adswith?
- What will happen when someone clicks on the website linkin Video Ads with Website Buttons?
- What's the advantage of running a connect campaign on Twitter rather than on other platforms?
- Whatarethe#Three Simple Rules forgetting creative on Twitter?(select three)
- Whatis"attribution"in performance advertising?
- Whatisthe"Learning Period"?
- When__________bidding is selected,your campaign will auto-optimize your bids to achieve a daily average cost per link click that meets or beats your target.
- When creating a new In-Stream Video Ad,whatdoes"Brand Safety"inside targeting criteria allow you to do?
- When creating content for First View,youshould:(Select all that apply.)
- When creating video content,where should you place your logo?
- When defining your brand voice,first consider the brand's:
- When launching a new campaign,what is the period of time during which our systems try to find the best users for your ads?It typically lasts 3-5days.
- When logged into twitter.com or via our mobile app,you can access on-the-spot analytics by finding and tapping on the________
- When searching Twitter,how would you see the mostrecent content related to your search term(s)that people have shared on Twitter.
- When setting up your Website Clicks campaign in Ads Manager,which Ad Group goal is recommended?
- When should you choose"run of publishers"in an Amplify Pre-roll campaign? (Select all that apply)
- When should you use Carousel Ads?(Select all that apply)
- When should you use Timeline Takeover?(Select all that apply)
- When should you use Twitter#Blue Brush services?(Select all that apply)
- When should you use Video Ads with Website Buttons?(Select all that apply)
- When thinking about tar getting,what would be considered a restrictive targeting option?
- When using Conversation Settings,what are the options you have for controlling who can reply to your Tweets?(select three)
- When verifying a website tag in Twitter Ads Manager,what are the three possible statuses you might encounter?(select all that apply)
- When will people on Twitter typically see a First View campaign in their timeline?
- When would click-through attribution credit be given?
- When writing your Tweets,you should consider…(choose three)
- When you login to Twitter Ads Manager,what is the default view?
- When you see a questionable Tweet in your timeline,how can you take action? (selectfour)
- When you want to align with the topic,you can choose:
- When you want to beat the front and center of the topic,youcanuse:
- When your brand connects with what’s happening on Twitter,you can see lifts in: (select all that apply)
- Where can people seeyour performance ad campaigns on Twitter?(select all that apply)
- Where can you locate the D CM server to server solution?
- Where can you measure your return on ad spend for Performance Advertising?
- Where can you upload media?(selecttwo)
- Where do you need togo to create a nAp pRe-engagement campaign?
- Where in the Ads Manager dashboard can you select the conversion event types you want to view?
- Where in your Twitter Ads account would you goto setup your Twitter Pixel?
- Where should you position your brand logo to get the most attention in your videoads?
- Where will you find the Twitter Pixel in your Twitter Ads Manager?
- Where would you see an option to breakout conversions by conversion event name?
- Which ad format allows you to connect your content with over 200 brand-safe publishers?
- Which ad format allows you to use multiple images or videos to showoff different aspects of you rapport ella story?
- Which ad format matches and runs your video ad before premium video content from over 200 brand-safe publishers?
- Which ad format offers the most premium,mass-reach placements that drive results across the funnel?
- Which ad formats can be used in Twitter's performance ad campaigns?(selectall thatapply)
- Which ad formats can you apply before aLive Event to"tease"?(Select all that apply)
- Which ad group goal means that your ad is shown to people who are most likely to visit your website?
- Which Amplify buying option allows advertisers to verify that their ads are reaching a specific demographic via Nielsen?
- Which area can help your each the right people for your campaign?
- Which ArtHouse service should you use if you want to optimize existing brand assets with a focus on Twitter-specific best practices,consumer insights, attention theory,and design principles?
- Which attribution model grants all platforms a portion of the credit?
- Which bid strategy type allows you to choose exactly how much you are willing to pay for a link click?
- Which bidding strategy would you choose to auto-optimize to get the best results at the lowest price within your App Install campaign budget?
- Which campaign goal is recommended for Video Views campaign?
- Which kind of campaign can drive brand loyalty and in-app conversions from your existing customers?
- Which launch phase involves fine-tuning details at the campaign level,including identifying target audiences,creating copy,and determining the campaign's duration?
- Which Live Brand Studio product requires approval from the Twitter Brand Team?
- Which metric indicates when your video is watched in 50%view for 2 seconds or more,or when someone clicks to expand/un mute your video?
- Which metrics section allows you to add Tweet ID and Tweet media type as custom columns for easy filtering and sorting?
- Which metrics section displays changes made to your campaign or ad group,and which optimization s were made and by whom?
- Which metrics section shows the changes made to your campaign,which optimization s were made,andbywhom?
- Which of the following actions could lead your connect campaigns to 2 X more engagement,35%higherview-through,and 3 X more cost efficiency.
- Which of the following ad formats are supported by Timeline Takeover?(Selectall thatapply)
- Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)
- Which of the following are components of the OUI Framework?(select all that apply)
- Which of the following best practices can apply to Timeline Takeover campaigns? (Select all that apply)
- Which of the following best practices can apply to Trend Takeover/Trend Takeover+campaigns?(Select all that apply)
- Which of the following bidding types would you choose to quickly get your app re-engagement campaign live and serving impressions?
- Which of the following can't you do in the custom metrics window?
- Which of the following combinations of tar getting options would be considered the optimum for impressions?
- Which of the following components are required in a Trend Takeover campaign? (Select all that apply)
- Which of the following data could you explore within Audience Details?
- Which of the following data would you be able to explore via Audience Details?
- Which of the following features are incorporated in Twitter's Live Broadcast?
- Which of the following is a distinct benefit of using a target bid approach?
- Which of the following is not one of the available parameters you can use for your events?
- Which of the following is used to collect,organise,and standardise app data to assess campaign performance metrics?
- Which of the following metrics are available for Trend Takeover/Trend Takeover+ campains?(Select all that apply)
- Which of the following options contain all the targeting features can you setup in onTwitter'sadmanager?
- Which of the following safeguards does Twitter employ to protect brand safety?
- Which of the following statements about 15 s view are correct?(Select all that apply)
- Which of the following statements about Amplify Sponsorships are correct? (Select all that apply)
- Which of the following statements about Curate d Category are correct?
- Which of the following statements about going live on Twitter app are correct? (Select all that apply)
- Which of the following statements about hash tags are correct?(Select all that apply)
- Which of the following statements about live broadcasting are correct?(Selectall thatapply)
- Which of the following statements about Promoted Trend Spotlight is correct?
- Which of the following statements about Trend Takeover companion Tweets are correct?(Select all that apply)
- Which of the following statements about Twitter Amplify are correct?(Selectall thatapply)
- Which of the following statements are accurate descriptions of Timeline Takeover?
- Which of the following statements is correct about f lighting strategy?
- Which of the following statements is correct?
- Which of the following statements on Tweet Copy best practices are correct? (Select all that apply)
- Which of the following terms represent cost per 1000 impressions?
- Which of the following terms represents the cost of each individual view that an adreceives?
- Which of the following tips about mixing ad formats are correct?(Select all that apply)
- Which of the following tips on influence r campaigns are correct?(Select all that apply)
- Which of the following Twitter ad formats help you“go big on the reveal”?(select three)
- Which of these are refined audience targeting?(select all that apply)
- Which of these is a method of measuring the results of website traffic campaigns?
- Which of these is NOT a benefit of using the Tweet Composer?
- Which of these statements best describe First View?(Select all that apply.)
- Which of these tips is recommended for successful creatives?
- Which one is NOT a reason for creative localization?
- Which one is NOT one of the features of Ad composer
- Which one of the following features is in Twitter's Live Events but not Twitter's Live Broadcasts?
- Which one of these is not a dependency of site visit optimization?
- Which part of the marketing funnel do the objectives of a website traffic campaign sit?
- Which placement option enables you to place an ad directly into a conversation thread?
- Which statement about First View and Promoted Trend is true?
- Which two Twitter video ad formats allow yourmessage to be one of the first things a person sees when they log on?(Select all that apply.)
- Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now?
- Who do Twitter Rules apply to?
- Why are captions so important for your videos on Twitter?
- Why do creatives matter for Twitter Video Ads?
- Why do people come to Twitter?
- Why do you need creative asset optimization s when advertising on Twitter?
- Why is conversion data less reliable in the first 24-48 hours of when impressions areserved?
- Why is it essential for your brand to be culturally relevant?(selecttwo)
- Why is it important to ensure that attribution windows are the same on all platforms?
- Why is it important to understand which campaigns drove a user to take action on your website?
- Why is measurement such a critical component of performance advertising?
- Why should you advertise with videos on Twitter?Choose all that apply.
- Why should you work with an influence r?
- With a limited budget,your organization wants to host a small live virtual concert to fund raise for charity.Which Twitter Live platform should you choose?
- Working from home,mindfulness,and activism are examples of which type of connect opportunity?
- You are an interior design company and you want to illustrate several facets of your service to your potential clients,which Twitter ad formats should you choose?
- You are an International sportswear brand.You want to launch your campaign in several different English-speaking countries(America,UK,Australia,Canada, NewZealand)to promote your newline of sneakers.Please select all the correct strategies for your campaign.
- You area clothing brand and you want to use Twitter's Video Ad offerings to direct your audience to your landing page,which ad format should you choose?
- You area film production company and you want to maximize the impact of your Twitter ad campaign on your new action movie launch.You also want to create mass awareness and shift users'sentiments.What should you do to achieve that?
- You area first-time Twitter advertiser with a highly restricted budget.Whichbid type should you choose?
- You area global fashion brand and you want to launch a virtual live fashion show to promote your eco-conscious fashion products.You want to draw a large audience and include promotions before and after the live campaign.Which Twitter Live platform should you choose?
- You can refine your data views by using_________
- You may need Twitter's#Optimization team when_____.(Select three.)
- You produced a video ad with creative sound effects and voiceover s,howdoyou adapt it to Twitter's feed environment?(Select all that apply)
- You want align your video ad content from a specific publisher to connect with your consumers’passion points.Which Twitter ad format should you choose?
- You want to expand your skin care brand to the markets in Germany and Austria. Currently,you only have the English version of your Twitter ad creatives.Select the right approaches to translate your English Creatives to German.
- You want to promote your citrus flavored sports drink to a wider International audience on Twitter.Choose the creative best practices you can apply in your videoads.
- You're a food delivery service app,and you want to let your users know about a new"30 minutes or less"premium feature you're launching in your app.Which campaign objective should you choose?
- You're a French clothing brand,you want to connect with your audience in America and invite them to a join conversation on this season's color palettes. Which Twitter campaign objective would help you accomplish this?
- You're launching a new restaurant franchise in a newmarket and you want to increase overall awareness of your brand.Which objective would be best suited for your campaign?
- You're launching a product in a newmarket.The goal of your campaign is to drive consideration in hopes that people on Twitter will purchase your product.What type of campaign would be best suited to help you achieve your goal?
- You’re an experienced advertiser who know show much you’re looking to pay per bill able engagement at scale.Which bid type should you choose?
- Youneeda________________to access Ads Manager.
- Your ad campaign is promoting a game app.What would be the most suitable call to action for your ad app button?
- Your brand invented a new vegan burger.Your marketing team created a video ad targeting the audience in France.You want to direct your audience to your website to make the purchase.Please select all the correct strategies for your campaign.
- Your campaign goal is customizing video at scale.Which of the following choices is the most likely API solution?
- Your game company is running a video ad to promote your new RPG game in the Japanese market.Your marketing team found that this game is most popular among teenage boys who are interested in Shōnen manga and anime.Whatare your targeting criteria?
- Your goal for the reveal phase of your launch should be to…
- Youspend$1500 per new user on day 1 of your campaign.You have a goal of hitting10%ROASbyday5.How much do you need to generate from each user by the end of day 5 to achieve your RO AS goal?
Twitter for Creatives Badge All exam questions
- A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be:
- According to a Bain study of global brands, marketers that hit their launch KPIs were more likely to include Twitter in their launch mix by what factor?
- How does Twitter help you succeed through the funnel?
- What are the two key use cases for when brands should always activate on Twitter? (select two)
Twitter Mobile App Campaigns All exam questions
Twitter Website Traffic Badge All exam questions
x ads manager fundamentals badge All exam questions
- 47% of sales performance can be attributed to ______________
- Go big on branding and be laser focused are 2 examples of ______________
- Home Dashboard provides you with a _____ day summary of your progress
- On the Dashboard, which tab do you use to create your ads content?
- Say your business wanted to drive conversation about an upcoming event, which campaign objective would you choose?
- The default filters in the Ads Manager are....? (Select three)
- The Post Activity Dashboard can show you details of how many times people have....? (Select all that apply)
- What are the main components of the marketing funnel? (select all that apply)
- What are the three stages of Reporting Overview?
- What does the Audience estimator do?
- When setting up your campaign, how is it best to decide your targets?
- Where can you measure your return on ad spend for Performance Advertising?
- Where can you upload media? (select two)
- Which area can help you reach the right people for your campaign?
- Which budgets can be set? (Select all that apply)
- Which of these are refined audience targeting? (select all that apply)
- Which of these is NOT a benefit of using the Composer?
- You can refine your data views by using _________
- You need a ________________ to access Ads Manager.
x get started with twitter badge All exam questions
- In the @Football Manager example, how did @SIgames drive awareness across Europe to promote #FM 21 Release Day?
- What are the benefits of frequency caps?
- What are the benefits of having different ad groups in your ad campaign?
- What are the three categories for objective-based campaigns on Twitter?
- What are the three levels of your campaign structure?
- What are the three simple rules of creative best practices?
- What are the three steps for success in cross-border advertising?
- What makes influential people on Twitter different from those on other platforms?
- Which campaign objective can help your brand connect with 200+ premium publishers that align with your audience's interests?
- Which of the following statements is correct?
- Which one is NOT a reason for creative localization?
- Which one is NOT one of the features of Ad composer
- Why do you need creative asset optimization s when advertising on Twitter?
- You are a content creator who creates funny videos. You want to launch a campaign on Twitter to gain more followers in Australia. Please select all the correct strategies for your campaign.
- You are a first-time Twitter advertiser with a highly restricted budget. Which bid type should you choose?
- You are an American fashion brand that aims to expand to the French market. You created a French video ad to promote your new business casual design to young professional women between 20 to 40 years old. What are your targeting criteria?
- You are an International sportswear brand. You want to launch your campaign in several different English-speaking countries (America, UK, Australia, Canada, New Zealand) to promote your new line of sneakers. Please select all the correct strategies for your campaign.
- You are the CEO of a tech startup. You are uncertain about your target audience. You want to run a reach campaign on Twitter to promote your new time management app. You SHOULD do ALL of these things EXCEPT.
- You want to expand your skincare brand to the markets in Germany and Austria. Currently, you only have the English version of your Twitter ad creatives. Select the right approaches to translate your English Creatives to German.
- You want to promote your citrus flavored sports drink to a wider International audience on Twitter. Choose the creative best practices you can apply in your video ads.
- You're a food delivery service app, and you want to let your users know about a new "30 minutes or less" premium feature you're launching in your app. Which campaign objective should you choose?
- You're a French clothing brand, you want to connect with your audience in America and invite them to a join conversation on this season's color palettes. Which Twitter campaign objective would help you accomplish this?
- You're about to launch your product in a new market and you want people to sign up for email updates by filling out a form on your site. Which Twitter campaign objective would help you accomplish this?
- You're launching a new restaurant franchise in a new market and you want to increase overall awareness of your brand. Which objective would be best suited for your campaign?
- You're launching a product in a new market. The goal of your campaign is to drive consideration in hopes that people on Twitter will purchase your product. What type of campaign would be best suited to help you achieve your goal?
- You’re an experienced advertiser who knows how much you’re looking to pay per billable engagement at scale. Which bid type should you choose?
- Your brand invented a new vegan burger. Your marketing team created a video ad targeting the audience in France. You want to direct your audience to your website to make the purchase. Please select all the correct strategies for your campaign.
- Your game company is running a video ad to promote your new RPG game in the Japanese market. Your marketing team found that this game is most popular among teenage boys who are interested in Shōnen manga and anime. What are your targeting criteria?
x twitter for creatives badge All exam questions
- A distinct brand voice allows your brand to: (select all that apply)
- Among the case studies we reviewed, what brand challenged Twitter users to an interactive “scroll race?”:
- API Marketing Partners assist with the following goals: (select all that apply)
- For more customized research or analysis that gives you a deeper understanding of how Twitter users really think and feel, consider working with:
- In Activision’s case study, the backbone of their successful Warzone campaign was:
- In our case study, no name’s brand voice stands out because of its:
- In our case study, no name’s Twitter handle isn’t a typical marketing channel primarily because it is a destination for:
- In our case study, PedidosYa worked with an API Partner to develop a highly targeted campaign using:
- Leading brands are more likely to evoke an emotional response in their audiences by a factor of:
- The attitudes, tone, and substance of your brand’s content should be:
- The best time to bring the in-house audience insight team into a campaign is:
- The number one reason people come to Twitter is:
- Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?
- What are the essential elements of effective brand voices? (select three)
- What are three key strengths that characterize Twitter’s audience?
- What is media innovation?
- When defining your brand voice, first consider the brand's:
- When it comes to conversation on Twitter, successful brands:
- When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)
- Which element of a creative campaign should be developed first?
- Which of the following are components of the OUI Framework? (select all that apply)
- Your campaign goal is customizing video at scale. Which of the following choices is the most likely API solution?
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