Yazmin wants to target display ads to snowboarders and skiers who have clicked on Ultimate SnowShoes search ads. What’s one way she can do that in DoubleClick Search?
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Correct answer: Display remarketing from search.
Why this is the answer
Display remarketing from search allows Yazmin to create remarketing lists based on user interactions with her search ads, such as clicks. These lists can then be used to target display ads to those specific users (snowboarders and skiers who clicked on Ultimate SnowShoes search ads) across the Google Display Network. RLSA (Remarketing Lists for Search Ads) is incorrect because it targets search ads to users who have previously visited a website, not display ads. Portfolio bidding is a strategy for managing bids across multiple campaigns or keywords to achieve specific goals, not for audience targeting. Programmatic remarketing is a broader term for automated ad buying and targeting, but "Display remarketing from search" is the specific DoubleClick Search feature for this scenario.
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