Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?

To increase awareness, Yolanda should prioritize metrics that indicate how many unique individuals saw her ads and how often. Reach measures the number of unique users who saw the ad, and Frequency tracks how many times, on average, each user saw it. Campaign Demographics ensures the ads are reaching the intended audience—Software Engineers in this case. Conversions, Clicks, Click-through Rate, Website Clicks, and Video Views are more relevant for engagement or performance goals, not primarily for brand awareness. While these metrics can provide secondary insights, they are not the primary indicators of awareness.