You are a furniture retailer and you have a product catalog with items spanning a wide variety of prices. You want to drive more conversions across higher priced items to increase revenue. What option should you use?

Pinterest Performance+ ROAS (Return on Ad Spend) bidding is the most suitable option because it optimizes for a specific ROAS target. By setting a higher ROAS target, you instruct the system to prioritize showing your ads to users most likely to purchase your higher-priced furniture, thus maximizing revenue from those sales. Custom bidding allows for more granular control but doesn't inherently optimize for revenue like ROAS bidding. Pinterest Performance+ targeting focuses on audience selection, not directly on revenue optimization per item price. Pinterest Performance+ consideration aims to drive engagement and interest, which is a step before conversion and not directly focused on maximizing revenue from high-priced items.