You are an International sportswear brand. You want to launch your campaign in several different English-speaking countries (America, UK, Australia, Canada, New Zealand) to promote your new line of sneakers. Please select all the correct strategies for your campaign.

The correct answers are Create a campaign with different ad groups that apply different creatives, bid strategies, and audience criteria for different English-speaking countries and Do extensive research on the cultures and customs of the different English-speaking countries and adapt your campaign creatives accordingly because when running campaigns across multiple countries—even if they share a language—it’s important to customize creatives, targeting, and bidding to reflect local preferences, cultural nuances, and audience behavior. Using a single ad group or identical creatives for all countries may save budget but risks reduced relevance and engagement, making the campaign less effective.