You are launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?

The Cross-device conversions report is the correct choice because it specifically tracks conversions that occur when a user interacts with ads on one device (e.g., mobile web) and completes the conversion on another (e.g., in-app), or vice-versa. This is crucial for understanding the full impact of your campaigns across different platforms and devices, especially with mobile web and in-app inventory. The Multi-device Report is not a standard Campaign Manager 360 report. The Path to Conversion Report shows the sequence of interactions leading to a conversion, but doesn't specifically focus on cross-device attribution. The Reach report measures the number of unique users exposed to your ads, not conversions.