You are reviewing this month’s benchmark data and see your conversion rate has a “Fair” performance rating. This indicates that the given metric is performing:

A "Fair" performance rating in Klaviyo's benchmark data indicates that the metric falls between the 25th and 50th percentile when compared to your peer group. This means your performance is better than the bottom 25% of similar businesses but still below average. A rating of "Good" would typically be between the 50th and 75th percentile, while "Excellent" would be above the 75th percentile. "Less than the 25th percentile" would usually be categorized as "Poor" or "Needs Improvement." Understanding these percentiles helps you gauge your store's performance relative to others and identify areas for optimization.