You are running a brand new website, and are now analyzing your competitor’s website to build your initial keyword list. Choose two optimal scenarios.
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Correct answer: Explore the Organic Research Positions tab to find relevant keywords your competitor is ranking for in top search results, Use Keyword Gap to discover the matches and differences in your and your competitor’s keyword profiles.
Why this is the answer
The Organic Research Positions tab is ideal for a new website because it directly shows what keywords a competitor already ranks for in top search results, providing a proven list of relevant terms to target. Keyword Gap is also optimal as it allows you to compare your (even if nascent) keyword profile against competitors, identifying opportunities where they rank but you don't, or vice-versa, which is crucial for building an initial strategy. Making a list of keywords and checking their difficulty is a good subsequent step but doesn't directly leverage competitor data for initial list building.
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