You are running a campaign with the bid strategy “Maximize performance,” and your campaign is under-pacing, but you are hitting your goal KPI. What is an optimization you can implement to improve pacing?

Increasing your base bid is the correct optimization because it signals to the DSP that you are willing to pay more for impressions, which can help you win more auctions and increase delivery, thus improving pacing. Since you are already hitting your KPI, a higher bid won't necessarily compromise performance and will help you spend your budget more effectively. Lowering your base bid would further restrict delivery and worsen pacing. Adding daily budget caps would also limit delivery and exacerbate under-pacing. Removing the lowest-performing supply source might improve efficiency but would likely reduce the available inventory, making it harder to spend your budget and improve pacing.