You are running a campaign with the bid strategy“Maximize performance,”and your campaign is under-pacing,but you are hitting your goal K PI.Whatisan optimization you can implement to improve pacing?

Increasing your base bid is the correct optimization because it signals to the Amazon DSP system that you are willing to pay more for impressions, which can help your campaign win more auctions and increase delivery speed, thus improving pacing. Since you are already hitting your KPI goal, you have room to increase bids without compromising performance. Adding daily budget caps would further restrict delivery and worsen under-pacing. Lowering your base bid would reduce your competitiveness in auctions, leading to even slower delivery and exacerbating the under-pacing issue.