You are the CEO of a tech startup. You are uncertain about your target audience. You want to run a reach campaign on Twitter to promote your new time management app. You SHOULD do ALL of these things EXCEPT.

You SHOULD do all of these things except mass-promote your message to the largest possible audience. When you’re uncertain about your target audience, it’s better to start with more defined targeting and test different approaches, rather than broadly promoting to everyone, to ensure your campaign reaches the most relevant users and gathers meaningful insights.