You area global fashion brand and you want to launch a virtual live fashion show to promote your eco-conscious fashion products.You want to draw a large audience and include promotions before and after the live campaign.Which Twitter Live platform should you choose?

LiveEvent is the correct choice because it is designed for large-scale, high-profile events, offering robust promotional tools before, during, and after the live stream. This platform allows for extensive reach, which is crucial for a global brand aiming to draw a large audience for a virtual fashion show. It also supports pre-event buzz and post-event engagement, aligning with the goal of promotions before and after the campaign. Live Broadcast, while suitable for live streaming, is generally used for smaller, more impromptu broadcasts and lacks the comprehensive promotional and scaling features of LiveEvent necessary for a major global brand launch.