You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true? Select All Correct Responses
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Correct answer: Amazon Ads can generate impression forecasts against newly-transferred audiences after 14 days., The audiences are automatically updated daily., DMP audiences will appear in the Amazon DSP within 48 hours and can be immediately applied to campaigns., Newly-transferred DMP audiences will populate in your overlap report after 7 days..
Why this is the answer
All four statements are correct regarding the transfer of audiences from third-party insight providers to Amazon DSP via Amazon’s Advertiser Audiences. Audiences typically appear in Amazon DSP within 48 hours and are immediately available for campaign targeting. These audiences are automatically updated daily, ensuring recency. Impression forecasts can be generated against newly-transferred audiences after 14 days, allowing sufficient time for data processing and stabilization. Finally, newly-transferred DMP audiences will populate in your overlap report after 7 days, providing insights into audience commonalities.
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