You can use Google Analytics to analyze your audience and take a look at the audience of your competitors, who could potentially become your customers.

Google Analytics provides detailed data about your website's audience, including demographics, interests, and behavior on your site. However, it does not offer direct access to information about your competitors' audiences. While you can use Google Analytics to understand your own audience better and identify potential customer segments, you cannot use it to "take a look at the audience of your competitors." Tools like Semrush or SimilarWeb are designed to provide competitive intelligence and audience insights for other websites.