You can use negative keyword targeting for your Sponsored Display campaigns.
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Correct answer: False.
Why this is the answer
False. Sponsored Display campaigns do not support negative keyword targeting. Negative keyword targeting is a feature available for Sponsored Products and Sponsored Brands campaigns, allowing advertisers to prevent their ads from showing for irrelevant search terms. Sponsored Display campaigns primarily use audience and product targeting strategies, such as views remarketing, purchases remarketing, and product targeting (e.g., specific ASINs or categories), to reach relevant shoppers. Therefore, the mechanism for excluding unwanted impressions in Sponsored Display differs from keyword-based exclusion.
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