You choose 'Influence consideration' as your marketing objective and the Similar Audiences targeting option for a Google display ads campaign. In Google display ads campaigns, what are Similar Audiences built from?
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Correct answer: Remarketing lists.
Why this is the answer
Similar Audiences in Google Display Ads are built from remarketing lists. Google analyzes the browsing behavior and characteristics of users on your existing remarketing lists to find new users with similar interests and demographics. This allows you to expand your reach to potential customers who are likely to be interested in your products or services, based on the behavior of your current site visitors or app users. Keywords, placements, and topics are different targeting methods that define where and when your ads appear, or what content they relate to, but they are not the source data for building Similar Audiences.
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