You collect data on your point-of-sale system that would complement the data you're sending to Google Analytics from your website and app. Which of these features lets you collect and send events directly to Google Analytics servers?
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Correct answer: Measurement Protocol.
Why this is the answer
Measurement Protocol is the Google Analytics method for sending events from environments outside standard website or app tagging. It is useful for point-of-sale systems because those interactions can complement web and app activity. The feature requires manually programmed event payloads instead of automatic collection through tags or SDKs. This supports measurement of offline or server-side interactions in a Google Analytics property .
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