You create a lookalike audience in AMC based on customers who are high-value purchasers and shop weekly. What will the resulting audience contain?
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Correct answer: Customers with similar shopping patterns and purchase behaviors to your seed audience.
Why this is the answer
A lookalike audience in Amazon Marketing Cloud is generated from a seed audience that represents desired customer traits. The resulting audience includes users who resemble the seed group based on modeled shopping and purchase patterns. It is used to expand reach beyond the original high-value purchasers while keeping audience relevance tied to the seed. This makes it suitable for finding new potential customers with similar behavioral signals.
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