You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad's effectiveness?

The selection is correct because increasing the pace and tightening the framing are essential post-production optimizations that align with Google’s "ABCD" framework for digital-first creative, particularly for mobile viewing where attention spans are short and screen sizes are small. Tightening the framing on key subjects—specifically focusing on faces or products—ensures that the visual message is clear and impactful even on a handheld device, while a faster pace with frequent cuts maintains viewer engagement and prevents drop-off during the critical first few seconds of the ad. These edits directly address the high-distraction environment of YouTube by ensuring the "Attract" and "Brand" elements are unmistakable and dynamic, which has been shown to drive higher brand lift and better view-through rates compared to traditional, slower-paced cinematic styles designed for television.