You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property?

The "Conversion paths" report is found under the "Advertising" section in Google Analytics 4. This section is specifically designed for analyzing how different marketing channels contribute to conversions, making it the logical place for a report that visualizes the customer journey across various touchpoints. The "Conversion paths" report helps you understand the sequence of interactions users have with your ads and other marketing efforts before converting. "Reports" contains standard pre-built reports for various aspects of your website or app. "Configure" is where you set up audiences, custom definitions, and debug view. "Explore" is for advanced, custom data analysis using techniques like funnel exploration and path exploration, but the "Conversion paths" report is a pre-built report focused on advertising attribution.