You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)
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Correct answer: Product Performance, Ecommerce Overview.
Why this is the answer
The Product Performance report (under Conversions Ecommerce Product Performance) provides detailed metrics for individual products, such as product revenue, unique purchases, quantity, and average price. This allows you to identify your top-selling and most profitable products. The Ecommerce Overview report (under Conversions Ecommerce Overview) offers a high-level summary of your ecommerce performance, including total revenue, conversion rate, and top products by revenue. While it doesn't offer the same granular detail as Product Performance, it quickly highlights top performers. Shopping Behavior Analysis focuses on user behavior throughout the shopping funnel (e.g., product views, additions to cart, checkouts) but doesn't directly rank products by performance. Sales Performance focuses on transaction-level data and revenue by date, not individual product performance.
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