You have Ads Personalization turned on for your property but want to exclude specific events. What does this mean for the data from those specific events?
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Correct answer: That data will only be used for measurement purposes..
Why this is the answer
Ads personalization can be excluded for specific events while keeping those events available for measurement. Marking events as NPA prevents their data from being used to personalize ads. The event data can still be used in Google Analytics for reporting, explorations, and analysis. This setting limits advertising personalization use without stopping event collection.
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